Style direction: natural, organic, plant-based

Branding note: The soda is derrived from the natural monkfruit sweetener, so the brand name is a play-on-words from this natural sweetener.

The monogram “M” was created to look like a drop of soda was splashing out from the plant. This is a nod to the natural origins of the soda. 

Tagline created: “We make soda healthy so that it’s one indulgence you don’t have to live without.”

Style direction: warm, energetic, and motivating

Style direction: peaceful, handwritten, vintage, calming, cool tones, original photography, feminine

Style direction: old world, Catholic imagery, vintage, stained glass inspired